The meaning and usage of the word “radio” has developed in parallel with developments within the field and can be seen to have three distinct phases: electromagnetic waves and experimentation; wireless communication and technical development; and radio broadcasting and commercialization. Many individuals — inventors, engineers, developers, businessmen – contributed to produce the modern idea of radio and thus the origins and ‘invention’ are multiple and controversial. Early radio could not transmit sound or speech and was called the “wireless telegraph”.
In 1896, Marconi was awarded the British patent 12039, Improvements in transmitting electrical impulses and signals and in apparatus there-for, for radio. In 1897 he established a radio station on the Isle of Wight, England. Marconi opened his “wireless” factory in Hall Street, Chelmsford, England in 1898, employing around 50 people.
Radio can be a social service, where people can tell their problems without a rather confusing personal attendance – the problem can be solved if the listener uses one’s nickname when speaking about serious problems. There are two reasons. First, of course, radio is great exposure. Nothing has diminished the impact of radio as a means of delivering message. You’ll have a captive audience — in their cars — during drive times.
Give them a reason to listen and they’ll stick with you. Also, radio is an intimate medium that allows you to speak directly to the listener — and paint a picture in their imagination about your issue, product or service — with little distraction from visual images.
The radio is a medium of mass communication it’s reach hundreds of thousand in one go, Radio DJ have to use simple language to talk in radio because in one country have many class of people.
Nowaday people like to drive and listen to the radio because they can know every thing around their place and also listen to news.
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