Target audience objective.
Our product is condom, our target audience for everyone that like to play but safety their self 15 above. female 50%, male 50%. Its target audience are young men and women of Singapore City with several sale points,15 years of experience in the promotion of sexual health and producers and condom suppliers. The people who give service, need to have certain skills such as: empathy, respect to sexual diversity and personal life of users, kindness, need to have disposition to listen and give service, openness to several opinions, give confidence and basic information regarding human sexuality, HIV/AIDS, STIs, anatomy and physiology of sexual organs, male and female condoms, contraceptive methods, emergency contraception, sexual and reproductive rights.
![](https://i0.wp.com/files.advertolog.com/files/paedia/reel/part_53/534781/preview_320_260_1.jpg)
Geographic objective.
Nowaday condom is importent for safety. so we’r distribute our product to whole Singapore but we focus on area that crowded and a night life. Everyone that need to use can find our product in 24 hours market.
Dollar Allocation.
Durex have 90 company in the world and one in Singapore, then 1.2% of our total media budget spent in Singapore
Scheduling Objective.
Our plan to promote is we will use pulsing because of we have create the new product of our brand after this we just use continuous for remine people to use our product.
Frequency Objective.
so the our target audience is everyone, 15 above. we advertising in tv with our commercial at night time above 11.00 pm. we decide to put our commercial everyday 3 time in 3 months. we could make a totally diferent strategy decision base on an analysis of effective reach.
Testing Objective.
we wan to minimize the rizk of incorrectly spending media funds. we learning experience from which we can extrapolate results for futher use.
Spending Levels.
first we compared all cost of using media for advertising. which more eferctive, use tv, radio, or media print.
Allocation philosophy
we compared with the other company witch same product with use.
Media mix
we using differrent media to advertising our product like radio, tv, newspaper, magazine, and sometimes we use out door media.
![](https://i0.wp.com/www.loiclemeur.com/france/_economy_blogbuster_images_durex.jpg)
Copy length.
for the first time our product come out.. we use commercial in tv with durations 60 seconds. after that to low th cost, we cut the commercial become 30 seconds.
![](https://i0.wp.com/www.condomsos.com/images/condom_pile.jpg)
October 8, 2009
Categories: Intro to Mass comm . . Author: sheltonpro . Comments: Leave a comment