Nandos.

Nando’s was born in 1987 in South Africa, launching five years later in the UK.  But the tale of Nando’s and our inspirational PERi-PERi takes us back much further in time. The Nando’s Story is a real page-turner, with more of a plot than a footballers autobiography! So settle into your favourite leather chair and read it aloud like the people from Jackanory.
	From the humble beginnings, Nando’s has now grown to 213 restaurants in the UK, and it isn’t just good luck that has helped fan the Nando’s flame.  Nando’s work to a set of values that is central to everything that we do.  Most importantly, it helps us to attract brilliant people that make it all possible. Nando’s is also spreading like wild fire around the world. You will now find us proudly represented on five continents. For more details visit www.nandos.com

 

 

 

Effective advertising.

Effective advertising must take consumer’s view.

Effective advertising is persuasive.

Advertising must find a unique way to break through the clutter.

Good advertising never promise more than it can deliver.

Good advertisibg prevent the creative idea from overwhelming strategy.

16/10/09

The Utillirian approach.

http://www.youtube.com/watch?v=7c7G_4iYoEQ

The Rights approach.

http://www.youtube.com/watch?v=jD9Blk2unU8

The Fairness or justice approach.

http://www.youtube.com/watch?v=qhehLO0oc7s

Thw Common Good approach.

The Virtue approach.

Element of Radio.

The meaning and usage of the word “radio” has developed in parallel with developments within the field and can be seen to have three distinct phases: electromagnetic waves and experimentation; wireless communication and technical development; and radio broadcasting and commercialization. Many individuals — inventors, engineers, developers, businessmen – contributed to produce the modern idea of radio and thus the origins and ‘invention’ are multiple and controversial. Early radio could not transmit sound or speech and was called the “wireless telegraph”.

In 1896, Marconi was awarded the British patent 12039, Improvements in transmitting electrical impulses and signals and in apparatus there-for, for radio. In 1897 he established a radio station on the Isle of Wight, England. Marconi opened his “wireless” factory in Hall Street, Chelmsford, England in 1898, employing around 50 people.

Radio can be a social service, where people can tell their problems without a rather confusing personal attendance – the problem can be solved if the listener uses one’s nickname when speaking about serious problems. There are two reasons. First, of course, radio is great exposure. Nothing has diminished the impact of radio as a means of delivering message. You’ll have a captive audience — in their cars — during drive times.

Give them a reason to listen and they’ll stick with you. Also, radio is an intimate medium that allows you to speak directly to the listener — and paint a picture in their imagination about your issue, product or service — with little distraction from visual images.

 The radio is a medium of mass communication it’s reach hundreds of thousand in one go, Radio DJ have to use simple language to talk in radio because in one country have many class of people.

Nowaday people like to drive and listen to the radio because they can know every thing around their place and also listen to news.

Durex.

Target audience objective.

Our product is condom, our target audience for everyone that like to play but safety their self 15 above. female 50%, male 50%. Its target audience are young men and women of  Singapore  City with several sale points,15 years of experience in the promotion of sexual health and producers and condom suppliers. The people who give service, need to have certain skills such as: empathy, respect to sexual diversity and personal life of users, kindness, need to have disposition to listen and give service, openness to several opinions, give confidence and basic information regarding human sexuality, HIV/AIDS, STIs, anatomy and physiology of sexual organs, male and female condoms, contraceptive methods, emergency contraception, sexual and reproductive rights.

Geographic objective.

Nowaday condom is importent for safety. so we’r distribute our product to whole Singapore but we focus on area that crowded and a night life. Everyone that need to use can find our product in 24 hours market.

Dollar Allocation.

Durex have 90 company in the world and one in Singapore, then 1.2% of our total media budget spent in Singapore

Scheduling Objective.

Our plan to promote is we will use pulsing because of we have create the new product of our brand after this we just use continuous for remine people to use our product.

Frequency Objective.

so the our target audience is everyone, 15 above.  we advertising in tv with our commercial at night time above 11.00 pm. we decide to put our commercial everyday 3 time in 3 months. we could make a totally diferent strategy decision base on an analysis of effective reach.

Testing Objective.

we wan to minimize the rizk of incorrectly spending media funds. we learning experience from which we can extrapolate results for futher use.

Spending Levels.

first we compared all cost of using media for advertising. which more eferctive, use tv, radio, or media print.

Allocation philosophy

we compared with the other company witch same product with use.

Media mix

we using differrent media to advertising our product like radio, tv, newspaper, magazine, and sometimes we use out door media.

Copy length.

for the first time our product come out.. we use commercial in tv with durations 60 seconds. after that to low th cost, we cut the commercial become 30 seconds.

Impact telegraph and telephone on new media.

telegraph is a telegraph that uses electric signals. The electromagnetic telegraph is a device for human-to-human or city to another city,transmission of coded text messages over wire. The electrical telegraph replaced such optical telegraphy systems as those designed by Claude Chappe for the French military, and Friedrich Clemens Gerke for the Prussian military.

The telephone is a telecommunications device that transmits and receives sound, most commonly the human voice. It is one of the most common household appliances in the developed world, and has long been considered indispensable to business, industry and government. The word “telephone” has been adapted to many languages and is widely recognized around the world.

telegraph and telephone almost used the same idea but telephone main on humen voice, and telephone deverlop from telegraph. Back to the pass old telephone also used wier same like telegraph but telephone easy to use and when humen talking it’s easy to understand more then cod. After that telephone become poppular and still improving, nowaday everyone can see telephone that no need wier and can carry go every where.

Tutorial 2 Oct 2009

1) research the differences between media economics and new media economics?

Media economics is mass production and Mass distribution, in media economics u have to used many staff to work but new media economic can work buy samll number of people. eg: back to the pass when company make movie they have to go real place but nowadayjust inside studio and use computer spacial effect.

spacial of new media economics

2)Analyze the significant advantages of changing from analog to digital tecnologies.

more easy to use and use shoter time to making product, project. eg: recording syudio last time they used analog mixer when worng 1 time they have to cut out all and use long time to make product.  Now we have digital mixer it’s easy to use and use shotter  time to make product, can make the sound more better.

Analog mixer.

Digital mixer.

3)using real life example, Explain how you would promote and distribute a brand new television show of you choice.

I choose spot tv because i just go to buy time from tv small chanal it’s not to expensive after this i’ll sell time for advertisment for makeing money.

I’ll promote my TV show like use my actor go to any event and buy time to be advertising for promote our tv show.

when our Tv show become popular i’ll change to biger chanal because can get more customer and ask for higher price for advertisment time.